AI has become a core part of my creative process—not just as a tool, but as a medium in itself. I use it to refine concepts, accelerate idea generation, and explore new aesthetics through visual studies. From crafting precise prompts to building reusable systems, my approach blends technical precision with artistic intent.
Recently, I’ve been diving deeper—not just as a user of AI, but as a builder of visual language. Drawing from my background in photography, art direction, and aesthetic research, I’ve started designing my own style systems: moodboards, style references, and prompt structures that reflect specific moods, lighting, and materiality. Each one is part of a growing personal visual library I apply across projects—from editorial images to cinematic interiors—adding a new layer of prompt specialization to my creative practice.
The following image is part of “If Sorolla Shot a Fashion Editorial” — an ongoing AI exploration of light and narrative mood.
What happens when the poetry of Sorolla’s light meets the rhythm of modern fashion imagery?
Inspired by his luminous beach scenes: linen soaked in seawater, women under parasols, timeless gestures by the shore, but reframed through the visual language of contemporary editorial photography.
A story about how light still falls the same way,
but the way we frame it has changed.
Midjourney Board
Lately, I’ve started experimenting with AI video—an entirely different challenge that demands even greater visual clarity from the start.
For Editorial No.01, I built a complete fashion-inspired series designed to serve as a visual foundation: refined textures, controlled lighting, clear angles, and mood continuity.
Once that anchor was in place, I extended the narrative into motion, bringing still images to life while preserving aesthetic integrity.
Beyond personal exploration, I also develop tailored AI workflows and custom prompts for brands—helping them speed up creative processes without compromising quality. Whether it’s generating consistent visual directions, building reusable moodboards, or designing systematized prompt libraries, I approach each challenge with both technical precision and artistic sensibility.
Up next, I’ll showcase a series of images created for Aurea Stone using a custom method I developed specifically for them. By combining three AI tools with Photoshop, I built a system that dramatically speeds up their image production process—reducing the time needed to create an interior from two days with traditional rendering to just one hour.
First phase – Prompting perfection
Second phase – Image cleaning
Third phase – Slab integration
Fourth phase – Adding motion